The Asia snacking sector is thriving, with innovation and consumer demand at an all time high. However, there two key trends that are driving the growth – health and functionality. As consumers increasingly snack more and move away from set meal occasions, they are demanding products that are lower in sugar, salt and fat, while still tasting great and feeling like a treat. In addition, there is a growing clamour for products that contain functional ingredients that can offer more than their basic nutritional value. In this broadcast we'll be hearing from suppliers and brands who have reformulated and fortified to meet these needs, as well as those at the forefront of innovation in the functional snacking space, providing some of the benefits of supplements, in a format that also provides enjoyment and indulgence.
This session will look at how the snacking habits and preferences of South East Asian consumers differ around the region and in comparison other parts of Asia and the rest of the world. Hill will consider the relative priorities for consumers in the region through the lens of some of the megatrends such as 'health and wellness', 'easy and affordable' and 'comfort and uncertainty' identified by GlobalData. Consumer habits will be considered alongside brand share of the leading players and recent new product launch innovations, to understand how the market for snacking will evolve in the latter part of the 2020s.
Alternative protein has emerged as one of the biggest and fastest-growing trends in the food and beverage industry over the past decade. However, recent industry challenges have highlighted that conventional strategies, which were successful in Western markets, may not be as effective in Asia. In this presentation, Saket will share his insights into the current state of the alternative protein sector, covering trends, major challenges, investments, and more. He will also discuss the potential pathways for industry growth.
Key takeaways will include:
- The challenges facing the alternative protein sector in APAC, from plant-based to fermentation to cultivated meat.
- Trends, regulations, investments amidst the global ‘funding winter’, and other key developments to note.
- The most effective strategies for the development of alternative protein in this region.
Chair:
Pearly Neo, Editor,
FoodNavigator-Asia.com
All the consumer research tells us that people are eating fewer set meals and instead prefer to snack on the go. But what exactly are they looking for? We’ll be joined by a range of industry experts to drill down it the formats and flavours that are most resonating with consumers in Asia, alongside the ingredient requirements and on pack messaging they are looking for. We’ll also consider the merits of functional products, and the level of health benefits consumers expect to receive, in addition to great taste.
Look at the detailed agenda for the other sessions:
Sugar Reduction
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Weight Management
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Functional Beverages
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Plant-Based Innovation
Healthy Ageing
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Mood Food
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Healthy Alternatives