As ageing population numbers rise, an opportunity is opening in food and beverage. While older consumers seek tailored formulations, younger generations also want to live healthier, for longer. How can industry best tap into the "healthy longevity" trend?
Chair: Donna Eastlake, Deputy Editor,
FoodNavigator.com
The ageing population is already big, but it’s a growing one too, which is an opportunity for food and drink manufacturers. But what are the health and ageing issues consumers want resolving and how can the sector best tap into them through food, drink and fortification?
Brands today aren’t paying attention to people aged 50+, this is an amazing generation, who grew up during the golden age of pop culture; and created the personal computer, the mobile phone, punk rock, and much more. This generation doesn’t feel that done yet, they're cash-rich and time-rich and want to stay active, adventurous, and extraordinary for as long as possible, they have no intention of fading into the background any time soon.
Where is the sector at when it comes to healthy ageing and longevity foods and what do consumer trends tell us about where we’re heading next? In this panel discussion, experts from across the board join forces to develop the market and the opportunities awaiting businesses.
Look at the detailed agenda for the other sessions:
Sugar Reduction | Weight Management | Functional Beverages | Plant-Based Innovation
Mood Food | Healthy Alternatives | Healthier Snacking