This presentation explores how TikTok is influencing food consumption and shaping consumer behavior in real time. Further bolstered by an understanding of consumers’ searches on Google, Spate examines the evolving landscape of diets, consumer preferences, popular strategies, and wellness habits. Understanding these trends enables brands to anticipate customer needs, tailor products to meet emerging demands, and stay competitive in a rapidly changing market.

Consumers engaging with Anti-Obesity Medications like GLP-1 RAs are a fast-growing group of people with a unique set of needs. In a recent proprietary ADM study, 83% of GLP-1 RA users said that they would be highly interested in products designed specifically for people engaging with these medications. This creates meaningful opportunities for food, beverage, and dietary supplement brands that understand these needs and design products to delight these consumers.

This presentation will dive into:

• The opportunity presented by GLP-1 medication users.
• The five unique science-based needs of this consumer group
• How brands can capitalize on the opportunity and be grounded in science and proprietary consumer understanding.

Chair: Elizabeth Crawford, Senior Editor, FoodNavigator-USA.com

As many as 15 million Americans could be on anti-obesity drugs by 2030, which potentially could change dramatically what – and how much – they and their friends and families consume. But is this change a threat or opportunity for packaged foods and beverages? Early data suggests a drop in sales for packaged bakery, snacks, prepared foods, beans, and grains. However additional research suggests players in these and other categories could drive sales by innovating to meet the unique dietary needs of consumers on anti-obesity drugs as well as those looking to manage their weight.

In this session, discover how the rise in the use of glucagon-like peptide 1 (GLP-1) medicines and a return of weight-loss culture are creating challenges and opportunities for packaged foods, including the attributes, ingredients, and marketing messages that resonate with consumers.