This session will look at how the snacking habits and preferences of South East Asian consumers differ around the region and in comparison other parts of Asia and the rest of the world. Hill will consider the relative priorities for consumers in the region through the lens of some of the megatrends such as 'health and wellness', 'easy and affordable' and 'comfort and uncertainty' identified by GlobalData. Consumer habits will be considered alongside brand share of the leading players and recent new product launch innovations, to understand how the market for snacking will evolve in the latter part of the 2020s.

Chair: Pearly Neo, Editor, FoodNavigator-Asia.com

All the consumer research tells us that people are eating fewer set meals and instead prefer to snack on the go. But what exactly are they looking for? We’ll be joined by a range of industry experts to drill down it the formats and flavours that are most resonating with consumers in Asia, alongside the ingredient requirements and on pack messaging they are looking for. We’ll also consider the merits of functional products, and the level of health benefits consumers expect to receive, in addition to great taste.