The Asia snacking sector is thriving, with innovation and consumer demand at an all time high. However, there two key trends that are driving the growth – health and functionality. As consumers increasingly snack more and move away from set meal occasions, they are demanding products that are lower in sugar, salt and fat, while still tasting great and feeling like a treat. In addition, there is a growing clamour for products that contain functional ingredients that can offer more than their basic nutritional value. In this broadcast we'll be hearing from suppliers and brands who have reformulated and fortified to meet these needs, as well as those at the forefront of innovation in the functional snacking space, providing some of the benefits of supplements, in a format that also provides enjoyment and indulgence.
All the consumer research tells us that people are eating fewer set meals and instead prefer to snack on the go. But what exactly are they looking for? We’ll be joined by a range of industry experts to drill down it the formats and flavours that are most resonating with consumers in Asia, alongside the ingredient requirements and on pack messaging they are looking for. We’ll also consider the merits of functional products, and the level of health benefits consumers expect to receive, in addition to great taste.
Chair: Pearly Neo, Editor, FoodNavigator-Asia.com
Look at the detailed agenda for the other sessions:
Sugar Reduction
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Weight Management
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Functional Beverages
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Plant-Based Innovation
Healthy Ageing
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Mood Food
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Healthy Alternatives