Shalin is an experienced professional with over 16 years in marketing, strategy, and leadership roles. As co-founder of Prov Foods, he has played a crucial role in addressing the gap in the healthy snacking market in India. Under his leadership, Prov Foods has grown significantly, with sales rising from 920 million to 1.42 billion rupees by September 2023. Shalin’s expertise in product innovation, consumer behaviour, and market trends has driven impactful marketing strategies and successful product launches. Based in Mumbai, he continues to lead Prov Foods with a focus on delivering nutritious, sustainable food choices using a farm-to-table approach.