Functional Beverages
February 12, 2025

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Cheers to the future of functional beverages

The functional beverage market is slated to reach a staggering $350 million by 2030 as increasingly health-conscious consumers turn their backs on sugary soft drinks and alcoholic beverages in favor of healthier options that can help them keep up their energy or calm down without negative consequences, or which support their fitness goals, hydration, cognitive wellbeing and gut health, among other well-being wishes. We will be looking at trends in functional beverages and non-alcoholic drinks.

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Welcome from Chair
Speaker
Senior Correspondent
FoodNavigator-USA.com
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Crafting compliant claims: Strategies to safely promote health benefits and avoid crossing a regulatory line or catching the attention of the plaintiff’s bar

Consumers are increasingly turning to food as medicine, but how manufacturers can talk about the health benefits of their products is tightly regulated and could land brands in legal hot water unless carefully crafted. Leading lawyers break down how the FDA categorizes and regulates health claims for foods and beverages, and how consumer perceptions could trigger class action litigation.

Speaker
Partner
Amin Wasserman Gurnani
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Start-Up Pitches

Hear from three emerging start-ups in the functional beverages space. 

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Panel Discussion - Raising a glass to health: Trends in functional beverages and non-alcoholic drinks

The functional beverage market is slated to reach a staggering $350 million by 2030 as increasingly health-conscious consumers turn their backs on sugary soft drinks and alcoholic beverages in favor of healthier options that can help them keep up their energy or calm down without negative consequences, or which support their fitness goals, hydration, cognitive well-being, and gut health, among other well-being wishes. Hear how brands are meeting consumers’ evolving needs and where there is potential for innovation.

Speakers
President & CEO
Zevia
Director of Brand Marketing
Suja Organic
Senior Industry Manager - Soft Drinks
Euromonitor International
Global Business Development Director
dsm-firmenich
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Closing Remarks from Chair

Attendance is FREE but pre-registration is required.

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