Consumers are increasingly turning to food as medicine, but how manufacturers can talk about the health benefits of their products is tightly regulated and could land brands in legal hot water unless carefully crafted. Leading lawyers break down how the FDA categorizes and regulates health claims for foods and beverages, and how consumer perceptions could trigger class action litigation.

The functional beverage market is slated to reach a staggering $350 million by 2030 as increasingly health-conscious consumers turn their backs on sugary soft drinks and alcoholic beverages in favor of healthier options that can help them keep up their energy or calm down without negative consequences, or which support their fitness goals, hydration, cognitive well-being, and gut health, among other well-being wishes. Hear how brands are meeting consumers’ evolving needs and where there is potential for innovation.