Howard is the Senior Industry Manager for Soft Drinks at Euromonitor International, a world leader in strategic research solutions and business intelligence. In his role on Euromonitor's syndicated research team, he provides insights on consumer trends and market performance in the beverages industry across 100 markets. Howard’s insights have been cited in various national programs and publications including CNBC, the Wall Street Journal, Bloomberg, and Fortune magazine. Howard has been with Euromonitor International since 2010.