With 10+ years of experience in the consumer products and tech industry, Karishma has led multiple successful new product launches from ideation to large-scale production. Karishma is the co-founder of KEY, a new all-natural energy drink powered by ketones. Karishma spent 5 years at Apple and managed the successful launch of the Apple Watch. She was responsible for managing $1Bn+ spend and bringing up new production factories in Asia to commercialize advanced technology. In her most recent role before launching KEY, Karishma spearheaded product launches at an early-stage food technology startup, where she notably developed a proprietary ecosystem to gather consumer insights and test new products to drive innovation. Earlier in her career, Karishma was instrumental in crafting co-manufacturing strategies and providing strategic guidance on operational decisions at beverage giant Coca-Cola.