While the wider economic landscape and consumer education remain challenges for the plant-based sector in Asia, there are several opportunities for the industry to make gains across the region. With plant-based diets very much steeped in the tradition of many markets, industry can capitalize by enhancing the nutritional value of plant-based products, producing "cleaner" labels, maximizing texture and crucially focusing on affordability versus other forms of protein. In this broadcast we'll be hearing from the suppliers and brands and the forefront of this charge, and who are providing products that can appeal to consumers from a health, taste, sustainability and affordability standpoint, while drilling down into the trends in key markets, and looking at the possibilities for next-gen plant-based products.
Alternative protein has emerged as one of the biggest and fastest-growing trends in the food and beverage industry over the past decade. However, recent industry challenges have highlighted that conventional strategies that were successful in Western markets may not be as effective in the Asia-Pacific (APAC) region. In this presentation, Saket will provide his insights into the current state of the alternative protein sector, covering trends, major challenges, investments, and more. He will also discuss the potential path forward for industry growth.
Key takeaways will include:
- The challenges facing the alternative protein sector in the APAC region, from plant-based to fermentation to cultivated meat.
- Key trends, regulations, investments amidst the global ‘funding winter’, and other important developments to note.
- The potential best way forward for the development of alternative protein in this region.
China's commitment to food security and sustainable development is driving a revolution in the nation's protein industry. This presentation delves into the 'Greater Food Concept' and its impact on the burgeoning New Protein sector. Discover how China is fostering innovation in plant-based foods and ingredients, creating a dynamic market with vast potential. Explore the key milestones achieved, including industry-friendly standards, and the driving forces behind this transformative movement.
Key Takeaways:
- Learn why China adopted the term 'New Protein' and the implications for the global industry.
- Understand the major drivers fueling the growth of the New Protein sector in China, including health, wellness, and sustainability.
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Gain insights into the predicted acceleration of New Protein progress in light of renewed government focus and supportive policies.
Chair: Gary Scattergood, Editor-in-chief, FoodNavigator-Asia.com
The plant-based sector globally has experienced a tough couple of years. After heightened expectations, extensive product innovation, big-money investment and mainstream media hype, sales have plateaued for some companies, while other smaller outfits have called it a day. In this panel discussion we will be joined by industry experts to debate how the sector can secure future success from an R&D, formulation, health and nutrition, marketing and retail strategy perspective.
Look at the detailed agenda for the other sessions:
Sugar Reduction | Weight Management | Functional Beverages | Healthy Ageing
Mood Food | Healthy Alternatives | Healthier Snacking