Healthy ageing and the 'longevity' trend
February 26, 2025

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As ageing population numbers rise, an opportunity is opening in food and beverage. While older consumers seek tailored formulations, younger generations also want to live healthier, for longer. How can industry best tap into the "healthy longevity" trend?

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Welcome from Chair
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Fireside Chat - Food as Medicine – What are the Growth Opportunities?

Chair: Donna Eastlake , Deputy Editor, FoodNavigator.com

The ageing population is already big, but it’s a growing one too, which is an opportunity for food and drink manufacturers. But what are the health and ageing issues consumers want resolving and how can the sector best tap into them through food, drink and fortification?

Speaker
Integrative Endocrinologist, Medical Director
Metabolic Center for Wellness
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Presentation
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Presentation
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Panel Discussion - How is Industry Tapping into Longevity Foods and What’s Next?

Where is the sector at when it comes to healthy ageing and longevity foods and what do consumer trends tell us about where we’re heading next? In this panel discussion, experts from across the board join forces to develop the market and the opportunities awaiting businesses.

Speaker
Founder and Chief Executive Officer
Mena
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Closing Remarks from Chair

Attendance is FREE but pre-registration is required.

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