Chair: Donna Eastlake, Deputy Editor, FoodNavigator.com

The ageing population is already big, but it’s a growing one too, which is an opportunity for food and drink manufacturers. But what are the health and ageing issues consumers want resolving and how can the sector best tap into them through food, drink and fortification?

In this thought-provoking and forward-thinking talk, Steve will challenge us to rethink our outdated perceptions of ageing and longevity. He’ll reveal why healthy ageing deserves a complete mindset reboot, and how this cultural shift is already transforming individuals, industries, and economies.

Today's 50+ demographic is rewriting the rules of what it means to grow older. They're living longer, thinking bigger, and embracing "life 2.0" with energy, ambition, and purpose. This seismic shift in how people over 50 live, think, and consume, presents a massive opportunity. This is a demographic who are not just important, but they’re powerful and transformative, accounting for:

• 34% of the global population
• 60% of global wealth ownership
• 53% of consumer spending
• $6.9 trillion in annual spending power across North America, Europe, and Asia

Get ready to discover how optimism around healthy ageing can inspire innovation, unlock new markets, and fuel the next generation of food, beverage, and supplement products.

Where is the sector at when it comes to healthy ageing and longevity foods and what do consumer trends tell us about where we’re heading next? In this panel discussion, experts from across the board join forces to develop the market and the opportunities awaiting businesses.