Programme
The FoodNavigator Positive Nutrition Interactive Broadcast Series will consist of eight category focused sessions, happening on Wednesdays between January 22, 2025 and March 19, 2025. Each day will include live and interactive presentations, panel discussions with audience Q&As.
The evolution of ‘healthy’
More than half of Americans follow a specific diet, with high protein, mindful eating, calorie-counting, clean eating and intermittent fasting topping the charts. And more consumers are likely to purchase a snack labeled as "healthy" than an identical one without the claim. But how do consumers define healthy? What are the top claims and benefits they are looking for? And how can brands appeal to specific food tribes without pigeonholing their products or limiting their potential consumer base?
For the first time in 30 years, the FDA is updating the criteria for “healthy” nutrient content claims on food labels to better align with current nutrition science and the Dietary Guidelines for Americans. It also is researching the effectiveness of a symbol that manufacturers could use on the front of the pack to show that their product meets the definition of the healthy claim. Learn what is new, why, and how it might impact innovation and marketing strategies.
This presentation will explore the latest market and consumer insights related to food, beverage, and dietary trends. Discover how these trends shape consumer choices and get a closer look at the crucial role texture plays in perception — especially in healthier foods. This includes practical examples of how Ingredion’s technical expertise can help you formulate products with that perfect texture and create superior eating experiences that keep consumers coming back for more.
Key Takeaways:
- Explore the latest consumer and market trends and find out what it all means for your business
- Learn how texture impacts consumer perception and product differentiation, particularly with healthier options
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Review practical examples of how Ingredion enhances eating experiences through innovative sensory science and technical expertise
How do consumers define healthy? What are the top claims and benefits they are looking for? And how can brands appeal to specific food tribes without pigeonholing their products or limiting their potential consumer base?
In this session, Mintel shines a light on consumer perceptions about health and nutrition, and brands share how they approach innovation and marketing to meet shoppers’ evolving needs without sacrificing taste.