Barb has been at Mattson for 27 years of the company's 47 years in business providing innovation services to food and beverage companies across all channels, company sizes, and needs. The Bay Area-based company is known for generating insights and strategies that drive big, viable, and often-times award-winning concepts and products. They are also known for their combination of culinary and technical product development through commercialization. Barb leads client engagements as well as Thought Leadership and Marketing at Mattson. She has written a book about the science of taste, called TASTE.