Since October 2019, Nicholas has been the Director General of UNESDA Soft Drinks Europe, leading the Brussels-based association representing the European soft drinks industry with 26 national members and 11 corporate members. The areas of priority for Nicholas are environmental sustainability (e.g. packaging, water, climate action), food safety, health & nutrition, and competitiveness (e.g. taxation), which form the core of UNESDA’s aspirations for 2024-2029. Previously, he worked for IBM Europe, Ford Motor Company and General Motors. Nicholas holds a Masters in European Foreign Policy, a Bachelor in European and International Economics and a Bachelor in Law.