Jac is the Co-Founder of healthy cereal brand Surreal. With a passion for food and drink, Jac built a career as the Sales Director at Coconut Water Brand, Vita Coco. In 2021, Jac left to create a new kind of breakfast cereal, called Surreal. Surreal makes high protein, low sugar cereals that taste like the classics. Stocked in 1,000s of stores in the UK & Ireland in the likes of Sainsbury’s, Holland & Barrett, Ocado, Whole Foods and more, Surreal has become the fastest growing cereal brand in the UK.