Louis leads all programmes and general operations at Mission Ventures, a small team of food and drink experts, working to build a healthier, fairer and more sustainable industry. He supports innovative start-ups who share the same mission, helping them to become successful brands with over 80 years of direct experience and utilising its powerful network of investors, retailers and manufacturers. Mission Ventures has helped 100 brands launch to market, including New Covent Garden Soup and Ape Snacks. Prior to Mission Ventures, Louis helped build Bathtub 2 Boardroom into one of London's most respected incubators.