Ananda engages executive & senior commercial leaders in several FTSE-100 firms to identify growth opportunities, optimise marketing effectiveness and interpret data & analytics to deliver exceptional performance. He focusses relentlessly on bringing IRI's clients and industry partners, a strategic & commercial mindset combined with evidence-based recommendations. His work on mitigating hyper-inflation, addressing what is now a generational standard-of-living crisis, & its impact on shopper behaviour, premiumisation, innovation and growth has stimulated rigorous business planning for resilience.