Sarita is a consumer-focused international business leader with 20+ years of experience in marketing, and a track record of driving turnaround and growth for brands in global and domestic markets within a FTSE 10 company. Her skills in reshaping business models and global strategies, and leadership style have helped her to successfully manage portfolios and transform global brands, using strong planning and insight review, redefining consumer-centric brand strategy, product pipeline, and multi-channel marketing mix across traditional and digital media.