Roberto has a diversified career in R&D and Quality operating in different categories and geographies. He spent 8 years at Reckitt Benckiser developing the brand Vanish and 6 years at Mars chocolate being the VP of R&D for AIME. Roberto joined Yildiz as VP of R&D where he then spent 6 years as Chief R&D and Quality Officer of Suntory beverage before founding the company Juicy River and successfully launching Bolle, an alcohol-free sparkling drink, into the market.