Anthony is the founder of Believe in Science, a scientific R&D business that has worked out how to make a doughnut which tastes like Krispy Kreme but has as many calories as a glass of milk. Before this, he was the CEO graze helping it to become the UK’s number one healthy snack brand acquired by leading global consumer group Unilever in 2019. Previously, he held various roles at the smoothie business Innocent Drinks. Anthony was originally a scientist conducting research into cancer treatments at Oxford and Princeton Universities.